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UNIVERSITY OF FLORIDA

MASTERS WORK

MASS COMMUNICATIONS 
SPECIALIZING IN DIGITAL STRATEGY
Video Storytelling: Explainer Video
Social Media Advertising: Snap Story Video Ad
Copywriting for Digital Messaging:
Weight Watchers Email Blog Posts

For this assignment, we were tasked with taking a brand's blog/emails that we know and love and duplicating them. We were challenged to do this so seamlessly that our professor wouldn't be able to tell the difference between our style and the company's voice.

Social Media Advertising: TikTok  Challenge
Copywriting for Digital Messaging:
REI Blog Posts
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